In today’s corporate environment, digital marketing is an undeniable and powerful force. It is seen as the future of marketing and will become increasingly important in the coming years, especially in Canada. Compared to other industries in the Canadian job market in 2022, digital marketing ranks among the top. It differs from other specializations in high demand and associated employment prospects. Canada as a study destination is the most popular destination for marketers to further their education. In addition, digital marketing is widely recognized worldwide for its exemplary practical academic education and quality of life, attracting marketing students worldwide.
Are you looking for the best digital marketing courses in Canada? This blog contains everything about digital marketing courses in Canada including important details needed to make your choice easier like course details, duration, cost, curriculum, and more.
With the ever-growing field of digital marketing in Canada, the demand for digital marketing professionals is also skyrocketing. Growth rates are exponentially higher than in other industries.
What all is covered in this post?
If you are an aspiring candidate who wants to pursue a digital marketing course in Canada, this blog will help you by providing a better understanding of the following aspects:
Why study digital marketing in Canada?
Digital marketing refers to the promotion of products or services through digital channels such as search engines, social media, email, and websites. In Canada, digital marketing has become a vital component of businesses’ marketing strategies due to the increasing number of internet users and the shift to online shopping.
There are several reasons to study digital marketing in Canada, including
- Growing Demand for Digital Marketers: With the growing importance of digital channels to businesses in Canada, there is a growing demand for digital marketers. According to the Digital Marketing Institute, the demand for digital marketing professionals is expected to grow by 18% in the next three years.
- High Salaries: Digital marketers in Canada earn competitive salaries, with an average salary of around $70,000 per year.
- Robust technology industry: Canada is home to a thriving technology industry, making it an ideal place to study and start a career in digital marketing. The Canadian government is heavily investing in the technology industry, and there are many opportunities for professionals to work with leading technology companies.
- Quality education: Canada offers high-quality education in digital marketing, with several universities and colleges offering specialized programs in the field.
- Developed digital landscape: Canada has a strong digital landscape with over 33 million internet users and a high level of online shopping. It provides students with a rich environment to learn and apply digital marketing strategies.
Overview of digital marketing Courses in Canada
In this section, we will provide you with an overview of digital marketing courses. So, if you are interested in studying in Canada, continue reading…
|Duration||The duration of a digital marketing course in Canada varies, ranging from a few months to 3 years|
|Level of Course||Digital marketing courses are available at the certificate, diploma, and degree levels.|
|Mode||Digital marketing courses are available in both online and in-person formats.|
|Tuition Fees||The tuition fees for a digital marketing course in Canada can range from CAD 10,000 to CAD 35,000 depending on the level of study and the institution.|
|Type of Course||Digital marketing courses is available as full-time, part-time, and continuing education programs.|
|Level of Study||Digital marketing courses are available for students at the undergraduate and graduate levels.|
|Popular Specializations||Popular specializations within digital marketing include social media marketing, search engine optimization (SEO), e-commerce, and mobile marketing.|
|Top Universities||Some of the top universities in Canada for digital marketing include Ryerson University, the University of British Columbia, and Humber College.|
Eligibility Criteria for Digital Marketing Courses in Canada
To take digital marketing courses in Canadian colleges and universities, let’s examine the requirements in detail:
- Educational requirement: The main requirement to start the application process for digital marketing courses in Canadian colleges is to have a translation of academic references with good scores. If you are applying for a Master’s or PG in Digital Marketing in Canada, you must have a Bachelor’s degree in the relevant discipline.
- English language test: Before applying to Canada as an international student, make sure you meet the language test scores requirements such as IELTS, TOEFL, and PTE with the cut-off of your desired university. Minimum Expected Scores to Study Digital Marketing Courses in Canada for International Students:
- CAEL: 50
- Duolingo: 95 – 100
- IELTS: 6.0 with a minimum score of 6.0 in all sections
- PTE: 59 – 64
- TOEFL: 83
- Aptitude tests: If you are applying to Canadian colleges for a Master’s or Ph.D. in Digital Marketing in Canada, you must submit your GRE or GMAT test scores at the time of application. Alternatively, you can check the withdrawal requirements on the official website of your desired university.
Now that you know some of the general admission requirements for a digital marketing course, let’s talk about the list of documents you need to prepare for your application.
Documents Required for Digital Marketing Courses in Canada
Before you apply to a digital marketing college in Canada, you should make sure that you have the following list of documents.
- Complete application form
- Goal setting
- Academic references
- Recommendation letter
- CV or resume
- Work experience (if any)
- Copy of passport
- Canada Study visa
Admission Process for Digital Marketing in Canada
The admissions process for digital marketing programs in Canada varies by institution, but generally includes the following steps:
- Research Programs: Explore digital marketing programs offered by Canadian universities and colleges that match your career goals and interests.
- Check requirements: Check the entry requirements for the programs you’re interested in, which may include academic transcripts, language test scores and a personal statement.
- Apply: Submit your application along with the required documents to the institutions you are interested in.
- Entrance Exam: Some institutions may require an entrance exam, such as the Placement Test (SAT), the American College Test (ACT), or the Test of English as a Foreign Language (TOEFL).
- Interview: Some institutions may also require an interview as part of the admissions process.
- Acceptance: After completing the admissions process, you will receive an acceptance letter from the institution if you have been accepted into the program.
- Enrollment: After receiving your acceptance letter, you will need to complete the enrollment process, which may include paying tuition and registering for courses.
Best Colleges in Canada for Digital Marketing
Digital Marketing in Canada provides the latest course curriculum, technological learning methods, high-tech marketing techniques, and industry-standard expertise. To help you get into the best digital marketing colleges in Canada, below is a list of the best colleges for you to choose from.
Here’s a table that lists the top 10 colleges in Canada for digital marketing, along with popular programs offered:
|Humber College||Digital Marketing, Digital Communications and Social Media, Digital Marketing Analytics|
|Seneca College||Digital Marketing, Social Media Strategy and Tactics, Digital Marketing Analytics|
|George Brown College||Digital Marketing Management, Digital Marketing Analytics|
|Fanshawe College||Digital Marketing, E-commerce and Digital Marketing, Social Media Marketing|
|BCIT British Columbia Institute of Technology||Digital Marketing and E-commerce, Marketing Management|
|Ryerson University||Digital Marketing, Social Media Marketing|
|University of British Columbia||Digital Marketing, Marketing Management|
|Red River College||Digital Marketing, Social Media Marketing|
|Conestoga College||Digital Marketing, Social Media Marketing|
|Centennial College||Digital Marketing, Social Media Marketing|
Explore a broader range of courses available in Canada
Cost of Studying Digital Marketing in Canada
The cost of digital marketing courses in Canada depends on the degree and level of study you choose. The average tuition fee for a Digital Marketing Diploma in Canada is between CAD 10,000 to CAD $22,000 / INR 5,99,687 to INR 13,19,311 while studying a Post Graduate Diploma in Digital Marketing in Canada will cost you approx. 17,000 CAD / INR 10,19,468 per year.
However, if you want to pursue a professional degree in digital marketing, then a bachelor’s degree will cost around CAD 15,000 to CAD 32,000 / INR 8,99,530 to INR 19,18,999 and if you have completed your undergraduate degree and want to start research or MBA in Digital Marketing, then you have to spend somewhere between CAD 17,500 to CAD 35,000 / INR 10,49,452 to 20,98,905.
Career Opportunities in Canada after Digital Marketing Courses
Digital marketing in Canada is a fast-growing field that is experiencing rapid growth due to the globalization of business. This trend is expected to continue in the future and marketers should be aware of the digital marketing opportunities in Canada.
The marketing profession is growing significantly in Canada. In particular, digital marketing has grown rapidly in Canada. Internet penetration is around 90%, which is very high. Because of this, it is very important for every business to reach its target audience through the Internet.
Compared to other industries, digital marketing is booming in the Canadian job market right now. According to the job portal in Canada, it has excellent jobs in all major cities in Canada. As per the market demands, digital marketing has become an important part of every marketing team of a company from any domain. Now not only specialized digital marketing agencies but also companies from other domains have their own digital marketing team to manage their company’s digital marketing projects.
Job Types in Digital Marketing
Following is the list of popular jobs in the field of digital marketing in Canada:
- Affiliate Marketing Manager
- Content Marketing Manager
- Conversion Rate Optimization (CRO) Specialist
- Digital Advertising Manager
- Digital Marketing Analyst
- Digital Marketing Manager
- E-commerce Marketing Manager
- Email Marketing Specialist
- Influencer Marketing Manager
- Marketing Automation Specialist
- Mobile Marketing Manager
- PPC (Pay-Per-Click) Specialist
- Search Engine Optimization (SEO) Specialist
- Social Media Manager
- Web Analytics Manager
It’s a Wrap!
Digital Marketing in Canada offers the latest course programs, technological learning methods, advanced marketing techniques, and ready industry experience.
To start applying for digital marketing courses in Canadian colleges, the main requirement is to submit translated academic references with good grades. The candidate must also have a good command of English and have a good GRE or GMAT score.
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Digital Marketing Course in Canada: FAQs
The duration of a digital marketing course in Canada can vary, but most programs range from 6 months to 3 years, depending on the level of study (certificate, diploma, or degree).
Yes, digital marketing is a growing field in Canada with high demand for skilled professionals. With the increasing importance of digital channels in marketing, companies are looking for individuals who have the skills and knowledge to develop and implement effective digital marketing strategies.
The prerequisites for a digital marketing course in Canada vary by institution and program, but most programs do not require specific prior education or experience. However, having a background in marketing, business, or a related field may be helpful.
In a digital marketing course in Canada, students will learn a range of skills, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, content marketing, and web analytics. Students will also gain an understanding of marketing principles, consumer behavior, and digital marketing strategy.
Yes, many institutions in Canada offer online digital marketing courses that are flexible and accessible to students regardless of their location.
Anushree has 4+ years of experience in the career counseling industry as a Senior Content Writer. She has also worked as a Social Media Marketing Expert for a startup and Content Quality Analyst for Publishing and E-learning Industry. She has done her Master’s in Commerce and PGDM in Finance & Trade and Marketing & HR, but she is currently following her passion for writing.