With a population of over 1.3 billion people and a thriving social media culture, India presents a vibrant platform to connect with a diverse audience. Becoming an influencer opens up the door to limitless opportunities. It does not only make you known but also helps you earn a luxurious lifestyle. Influencers are in high demand in today’s world. From well-established MNCs to startup-based companies, everyone requires influencer marketing. In this blog post, we shall be finding the answer to the question of how to become an influencer in India.
Do you know?
Star Indian batter Virat Kohli charges up to INR 7 Crores for brand endorsements.
If you aspire to become an influencer in India, the path to success requires a combination of passion, strategy, and authenticity. With its vast population and thriving digital landscape, India offers ample opportunities for individuals to build their influence and connect with a diverse audience. To best utilize the power of globalization and social media, influencers start working beyond the nations. The path to becoming a successful influencer requires a plethora of patience and strategy. Let’s now g=dig in and find out the ways how to become an influencer in India.
Who is an influencer?
An influencer is an individual who has gained a significant following and has the power to affect the opinions, behaviors, and purchasing decisions of their audience through their expertise, credibility, or popularity. Influencers generally operate within specific sectors, such as fashion, beauty, fitness, travel, or technology. They utilize various social media platforms like Instagram, YouTube, TikTok, or blogs to engage with their followers.
You must have seen Cadbury’s Dairy Milk being endorsed by the Millennial Bollywood star Amitabh Bachchan. It is an example of brand endorsement through media influence. Let’s now try to know about the types of influencers before knowing the steps on how to become an influencer.
Types of Influencers
The content they create and the platform they use for endorsement or influencing basically determine the types of influencers they are. There are several types of influencers based on their content, platform, and audience. Here are some common types of influencers:
- Lifestyle Influencers: These influencers share content related to their daily lives, including fashion, beauty, travel, food, and home decor. They often provide inspiration and recommendations to their audience.
- Fashion Influencers: Fashion influencers focus on sharing content related to fashion trends, styling tips, outfit inspiration, and collaborations with fashion brands.
- Beauty Influencers: Beauty influencers specialize in makeup, skincare, haircare, and beauty product reviews. They often provide tutorials and product recommendations, and share their personal beauty routines.
- Fitness Influencers: Fitness influencers focus on health, wellness, and fitness-related content. They share workout routines, fitness tips, and nutrition advice, and motivate their audience to lead a healthy lifestyle.
- Travel Influencers: Travel influencers document their travel experiences, provide destination guides, and travel tips, and showcase beautiful locations to inspire their audience.
- Food Influencers: Food influencers focus on sharing content related to cooking, recipes, restaurant reviews, food photography, and culinary adventures.
- Social Media Influencers: These influencers have a significant following on social media and primarily share visual content, including lifestyle, fashion, travel, fitness, and more.
Popular Social Media Influencers in India
There are several popular social media influencers in India. Nowadays, everyone calls themselves an influencer. Before directly heading onto the steps on how to become an influencer, let’s take a look at the list of the top social media influencers in India.
The most popular social media influencers in India include
A few top influencers are Bhuvam Bam, Kusha Kapila, Jannat Zubair Rahmani, Nikhil Sharma, Komal Pandey, Anushka Sen, Dolly Singh, Mithila Palkar, Avneet Kaur, Tamanna Roashan, Riyal Aly, Kenny Sebastian, Shristi Dixit, Irene Khan, Ami Desai, etc. These were the list of the most popular social media influencers in India. Let’s now have a look at the most paid influencers in India.
Do you know? Bhuvam Bam is a YouTuber! If you are interested in becoming a YouTuber, read our blog post How To Become a YouTuber for more details.
Top 5 Highest-Paid Influencers in India
In this section, we will have a look at the most paid social media influencers in India with their charges for one post or endorsement.
Here is the list of the top 5 highest paid influencers and the amount charged per post on social media.
|Name||Amount Charged Per Post|
|Virat Kohli||₹5 Crores|
|Priyanka Chopra||₹2.96 Crores|
|Varun Aditya||₹8.6 Lakhs|
|Kritika Khurana||₹3.75 Lakhs|
|Aashna Shroff||₹2.65 Lakhs|
Please note that these figures can change with respect to time.
Content Creators VS Influencers
This is a topic of heated debate on social media over recent years. We can recall a fight between the communities of YouTube and TikTok. The controversy gained huge attention throughout the country. Some praised the influencers on TikTok while some where praising the efforts required in content creation. Let’s now have a look at the difference between content creators vs influencers.
|Content creators primarily focus on producing and sharing high-quality content across various platforms.||Influencers primarily focus on leveraging their social influence to impact the opinions, behaviors, and purchasing decisions of their audience.|
|Content creators often have a broader range of content types.||Influencers often operate within specific domains or industries, such as fashion, beauty, fitness, travel, or technology.|
|Content creators strive to bring originality and uniqueness to their work.||Influencers build a more personal and relatable relationship with their audience.|
|Content creators typically focus on building long-term relationships with their audience.||Influencers frequently collaborate with brands through partnerships and sponsorships.|
|Content creators may collaborate with brands, businesses, or other creators to expand their reach and monetize their work.||Influencers closely monitor and analyze engagement metrics such as likes, comments, shares, and views.|
Do you know? Content Writers and Copywriters come under the category of content creation and they have excellent career opportunities ahead. Read more to find out!
Steps to Become an Influencer for a Brand
You are now enough close in knowing about the ways of how to become an influencer. In this section, we will be talking about the steps to become an influencer for a brand.
- Identify Your Domain: Determine your area of expertise or passion that aligns with the brand you want to work with.
- Build Your Personal Brand: Create a strong personal brand that reflects your niche, values, and unique personality.
- Grow Your Audience: Focus on growing your audience organically by creating high-quality and engaging content.
- Create Compelling Content: Develop content that resonates with your target audience and showcases your expertise.
- Collaborate with Brands: Once you have established a significant following and engagement, start reaching out to brands that align with your niche and values.
- Provide Value to Brands: Demonstrate your value as an influencer by highlighting your audience demographics, engagement rates, and past successful collaborations.
- Negotiate Partnerships: When discussing collaborations with brands, negotiate terms and compensation that align with your worth and the effort required for the campaign.
- Maintain Authenticity: As an influencer, it’s essential to stay true to your personal brand and maintain authenticity.
- Track and Analyze Results: Monitor the performance of your collaborations with brands. Keep track of engagement metrics, such as reach, impressions, clicks, and conversions.
- Build Long-Term Relationships: Cultivate strong relationships with the brands you work with by delivering exceptional results and maintaining open communication.
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Steps to Become an Influencer on Social Media (Instagram & YouTube)
Becoming an influencer on social media platforms like Instagram and YouTube requires time, effort, and strategic planning.
Here are steps to help you on your journey:
- Define Your Domain: Determine the specific area or topic you want to focus on as an influencer. Choose a domain that matches your interests and expertise.
- Research Your Target Audience: Comprehend your audience’s demographics, interests, and choices.
- Create High-Quality Content: Invest in creating visually appealing and high-quality content that stands out. Use professional equipment or tools to capture and edit your photos or videos.
- Develop a Content Strategy: Prepare a mind map of your content prior to ensure consistency and relevance.
- Engage and Interact: Actively engage with your audience by responding to comments, messages, and DMs. Build a sense of community by initiating conversations, asking questions, and showing genuine interest in your followers.
- Collaborate with Other Influencers: Collaborate with other influencers in your niche to expand your reach and tap into your audience.
- Utilize Hashtags and SEO: Use relevant hashtags and keywords to optimize your content for searchability. Research top hashtags in your domain and use them strategically in the posts.
- Consistently Post and Engage: Regularly post content to maintain a consistent presence and keep your audience engaged.
- Promote Your Channels: Actively promote your Instagram and YouTube channels on other social media platforms, your website or blog, and in your email newsletters.
Tips for Aspiring Influencers
Becoming an influencer is a journey, and success comes with dedication, hard work, and a genuine passion for your niche. Stay true to yourself, provide value to your audience, and embrace the learning process along the way.
If you’re an aspiring influencer, here are some tips to help you on your journey:
- Be genuine
- Create high-quality content
- Be consistent
- Engage with your audience
- Collaborate with others
- Utilize social media
- Build your personal brand
- Stay updated and evolve
- Be patient and persistent
Remember, building a successful social media presence takes time, dedication, and perseverance. Stay consistent, adapt to changes, and continuously refine your content and engagement strategies to grow your following and become a recognized influencer.
Career as an Influencer
A career as an influencer can be both, exciting and daunting at times. After being a well-established influencer, all you need to do is to create maximum engagement on your posts for better reach. The more reach you will get, the more you will increase your brand value. This will attract the highest-paying brands and they will approach you for their product marketing or endorsements. Also, you need to take care of some of the important pointers.
Building relationships with brands, influencers, and your audience is key. Continuous learning is necessary to adapt to evolving trends and technologies. It requires significant time and effort, as success often comes with consistency and persistence. Maintaining privacy and establishing boundaries is also important when sharing aspects of your life with the public.
According to the survey conducted by AmbitionBox, the average salary of an influencer in India is somewhere around ₹4.4 LPA. However, this is just the starting package, monetization opportunities can arise through more brand promotions, sponsored content, and product endorsements.
Summing It Up!
Now you have got enough pointers regarding how to become an influencer in India. Becoming an influencer requires a strategic approach and dedicated effort. Start by identifying your passion and niche, and develop a unique personal brand that resonates with your target audience. Consistently create high-quality content across platforms focusing on engaging storytelling and valuable information.
Collaborate with other influencers and brands to expand your reach and credibility. Utilize social media marketing techniques such as hashtags, tagging, and engaging with your followers to foster a loyal community. Stay updated with industry trends and adapt your content accordingly. With perseverance, authenticity, and a strong online presence, you can pave your way to becoming a successful influencer in India.
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Whether becoming an influencer is worth it depends on your goals, interests, and dedication. It can provide opportunities for creativity, brand collaborations, and potentially lucrative income streams.
There is no fixed number of followers required to become an influencer. While having a substantial following can open more opportunities, micro-influencers with a smaller but highly engaged audience can also thrive.
Several companies offer influencer marketing platforms and services to connect influencers with brands. Some popular ones include influencer marketing agencies like Mediakix, CreatorIQ, and GrapeVine, as well as social media platforms that facilitate collaborations, such as Instagram, YouTube, and Dubsmash.
Becoming an influencer generally requires time and effort investment, and there may be some costs involved, such as equipment, software, or marketing expenses. However, it is possible to start building your influence organically and without spending a significant amount of money by utilizing free social media platforms and focusing on creating compelling content.
To pitch yourself as an influencer, focus on highlighting your unique value proposition, expertise, and engagement with your audience. Create a compelling media kit that showcases your brand, audience demographics, past collaborations, and metrics. Reach out to brands or agencies that align with your niche, expressing your interest in potential collaborations and how you can provide value to their brand. Personalize your pitches and showcase your creativity and professionalism.
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Sushant has been writing since his early days of childhood and currently, he’s serving as a Content Writer with iDreamCareer. Sushant has two start-ups of his own and he has been writing content for them since their inception. Apart from that he is passionate about writing which is why he is following his passion for writing with iDreamCareer.