With a career in Digital Marketing, you use various tools/ methods to promote various products and services on digital platforms such as mobile phones, social media, websites, etc.
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Topics covered
With access to 3.2 billion online users..
..a career in digital marketing is the silver bullet to get larger audiences (which all companies/ industries want), and as businesses continue to plan for a strong organic digital marketing strategy, opportunities in a career in digital marketing have exploded.
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New approaches to customer acquisition (getting new visitors to your site or getting more buyers/followers on social media etc) and various other technology integrations have got ALL industries adopting digital marketing in a big way and thousands of job opportunities are getting created every day across every market sector.

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Behind many things that you do ..
..so many times in a day, there are the Digital Marketers often. For examples:
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- When you open your facebook page, you can see various ads appearing on your page.
- You see a Twitter post which you re-post on your Twitter handle.
- When you search on Google using a keyword or keywords, some websites are listed on the top of the search results.
- You get an interesting forwarded message on WhatsApp which you promptly forward to more friends.
- You watch an interesting video on Youtube which you forward to your friends or put a ‘like’ or ‘dislike’.
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Digital marketing jobs
- If you are into core digital marketing, you may be hired as a Digital Marketing Analyst, Associate, Digital Marketing Manager or Digital Marketing Executive or Management Trainee.
- If you are into Search Engine Optimization, you will be hired as an SEO Executive or Management Trainee.
- If you are a social media expert, you will be hired as a Social Media Executive or Manager.
- If you are into content wring, then you will be hired as Digital Marketing Copywriter
- Some of you will be hired as Search Engine Marketer.
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Following are the sectors where you will be hired:
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- Any industry/ market sector. All are going big of DM strategies. Be assured of multiple work opportunities around the world.
- You will be hired by the Marketing department of possible all business houses
- Social Media like Facebook, Twitter, Instagram, etc.
- Digital Marketing Consultancies and Marketing/ advertising/ PR Consultancies.
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Work Environment
In a career in digital marketing, you will be primarily working in a target-based role. You will be required to ensure that your targets (of marketing) are well achieved.
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This will mean that many times, you will be working overtime to ensure the proper launch of campaigns. It can be stressful at times.
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Most times, you will work with other teams, colleagues, senior management, clients, or other partners.
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Roles & Responsibilities of Digital Marketer
As a Digital Marketer, you will have different roles and responsibilities based on your work profile.
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- You will drive marketing programmes that are highly targeted based on segmentation of the audience.
- You will manage digital marketing campaigns from the ideation to media planning to optimization to rolling out to performance analysis.
- You will create processes to monitor, measure and optimize marketing campaigns using performance metrics that can correlate to the business impact.
- You will manage all efforts and goals on organic and paid digital media i.e. SEO, SEM, Affiliate Marketing, Social Media, etc.
- Plan and monitor social media presence on different platform like Twitter, FB, Instagram, etc.
- You will create methods to make digital marketing more efficient. These methods can be Continuous testing method (a/b), planning with FB and Google, etc.
- You will optimize online advertisements through Google ad word, Facebook adverts, etc.
- Optimize Social media marketing using different tools and analytics.
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Aware>Engage>Subscribe>Convert>Excite>Ascend>Advocate>Promote
Source: Digital Marketer Labs, LLC (Texas, USA)
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• Consumers need content at the top of the funnel (TOFU) that facilitates awareness.
• Consumers need content in the middle of the funnel (MOFU) that facilitates evaluation.
• Consumers need content at the bottom of the funnel (BOFU) that facilitates conversion.
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Salary of Digital Marketer
ď‚· At the entry level, you can join as a Digital Marketing Manager or Digital Marketing Executive or Management Trainee with a basic salary of Rs. 15,000 to 2,00,000.
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ď‚· At the junior level with a work experience of 2-6 years, you would be earning anything between Rs. 30,000 to 2,50,000 per month.
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ď‚· At the middle level with an experience of 10-12 years, you would be earning anything between Rs. 45,000 to 4,00,000 per month.
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ď‚· At the senior level of over 15 years of work experience, you would be earning anything between Rs. 80,000 to 5,00,000 per month. If you are from a premium B-school, you might be even earning over 10,00,000 per month
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Conclusions
A career in digital marketing is less about “digital” and more about “marketing”. The digital marketing scene is ever changing! DM gurus and bloggers declare a tool or tactic which appears hot one week and dead the next.
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- Before you dip your toes into a career in digital marketing, explore this ultimate guide.
- Edit your value journey worksheet by Digital Marketer Labs, LLC (Austin, Texas, USA)
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Career planning is an intense affair and iDreamCareer is the foremost in India helping millions of young minds discover their true mettle.
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Currently associated with iDreamCareer (India) as the Principal Analyst.