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With a career in Digital Marketing, you use various tools/ methods to promote various products and services on digital platforms such as mobile phones, social media, websites, etc.

With access to 3.2 billion online users..

..a career in digital marketing is the silver bullet to get larger audiences (which all companies/ industries want), and as businesses continue to plan for a strong organic digital marketing strategy, opportunities in a career in digital marketing have exploded.

New approaches to customer acquisition (getting new visitors to your site or getting more buyers/followers on social media etc) and various other technology integrations have got ALL industries adopting digital marketing in a big way and thousands of job opportunities are getting created every day across every market sector.

Drive the Change In 2021: Build A Career in Digital Marketing 1

Behind many things that you do ..

..so many times in a day, there are the Digital Marketers often. For examples:

When you open your facebook page, you can see various ads appearing on your page.
You see a Twitter post which you re-post on your Twitter handle.
When you search on Google using a keyword or keywords, some websites are listed on the top of the search results.
You get an interesting forwarded message on WhatsApp which you promptly forward to more friends.
You watch an interesting video on Youtube which you forward to your friends or put a ‘like’ or ‘dislike’.

Digital marketing jobs

If you are into core digital marketing, you may be hired as a Digital Marketing Analyst, Associate, Digital Marketing Manager or Digital Marketing Executive or Management Trainee.
If you are into Search Engine Optimization, you will be hired as an SEO Executive or Management Trainee.
If you are a social media expert, you will be hired as a Social Media Executive or Manager.
If you are into content wring, then you will be hired as Digital Marketing Copywriter
Some of you will be hired as Search Engine Marketer.

Following are the sectors where you will be hired:

Any industry/ market sector. All are going big of DM strategies. Be assured of multiple work opportunities around the world.
You will be hired by the Marketing department of possible all business houses
Social Media like Facebook, Twitter, Instagram, etc.
Digital Marketing Consultancies and Marketing/ advertising/ PR Consultancies.

Work Environment

In a career in digital marketing, you will be primarily working in a target-based role. You will be required to ensure that your targets (of marketing) are well achieved.

This will mean that many times, you will be working overtime to ensure the proper launch of campaigns. It can be stressful at times.

Most times, you will work with other teams, colleagues, senior management, clients, or other partners.

Drive the Change In 2021: Build A Career in Digital Marketing 2

Roles & Responsibilities of Digital Marketer

As a Digital Marketer, you will have different roles and responsibilities based on your work profile.

You will drive marketing programmes that are highly targeted based on segmentation of the audience.
You will manage digital marketing campaigns from the ideation to media planning to optimization to rolling out to performance analysis.
You will create processes to monitor, measure and optimize marketing campaigns using performance metrics that can correlate to the business impact.
You will manage all efforts and goals on organic and paid digital media i.e. SEO, SEM, Affiliate Marketing, Social Media, etc.
Plan and monitor social media presence on different platform like Twitter, FB, Instagram, etc.
You will create methods to make digital marketing more efficient. These methods can be Continuous testing method (a/b), planning with FB and Google, etc.
You will optimize online advertisements through Google ad word, Facebook adverts, etc.
Optimize Social media marketing using different tools and analytics.

career in digital marketing. — *Source: Digital Marketer Labs, LLC (Texas, USA)*

• Consumers need content at the top of the funnel (TOFU) that facilitates awareness.

• Consumers need content in the middle of the funnel (MOFU) that facilitates evaluation.

• Consumers need content at the bottom of the funnel (BOFU) that facilitates conversion.

Salary of Digital Marketer

 At the entry level, you can join as a Digital Marketing Manager or Digital Marketing Executive or Management Trainee with a basic salary of Rs. 15,000 to 2,00,000.

 At the junior level with a work experience of 2-6 years, you would be earning anything between Rs. 30,000 to 2,50,000 per month.

 At the middle level with an experience of 10-12 years, you would be earning anything between Rs. 45,000 to 4,00,000 per month.

 At the senior level of over 15 years of work experience, you would be earning anything between Rs. 80,000 to 5,00,000 per month. If you are from a premium B-school, you might be even earning over 10,00,000 per month

Conclusions

A career in digital marketing is less about “digital” and more about “marketing”. The digital marketing scene is ever changing! DM gurus and bloggers declare a tool or tactic which appears hot one week and dead the next.