With a career in digital marketing, you use different tools/methods to promote different products and services on digital platforms like mobile, social media, websites, etc. Want to build a career in digital marketing? Don’t know how to start? Want to start a career in digital marketing?
Look no further. You may find a ton of thought-provoking advice for a career in this field here & there, but you will need to know these nondescript details too. Most sources will miss these as too common.
But before that…
What to know?
According to the report published by IIM Skills; by 2023, it is predicted that in India, there will be more than 650 million & by 2025, 900 million internet users which is a massive number and can build easily a strong digital ecosystem in the country.
Yes! This means if you want to build your career in digital marketing, chances are much higher that you will have good future growth! Come along to find out more.
Topics covered
What all is covered in this post?
To make it easier for you, we have created a quick guide to everything you need to know about a career in digital marketing.
Let’s get started…
What is digital marketing?
The term digital marketing refers to the use of digital channels to sell goods and services to reach consumers with the help of websites, mobile devices, social networks (like Facebook, Instagram, Pinterest, etc.), search engines and other similar channels.
Digital marketing incorporates some of the same principles as traditional marketing and is often considered a new way for companies to get closer to consumers and understand their behavior. Companies often combine traditional and digital marketing methods in their strategies.
Career opportunities in digital marketing
What kind of work can you do with digital marketing? As one of the most chosen majors in the digital age, digital marketing offers a wealth of career opportunities for students and professionals with backgrounds ranging from creative to technical. Here are the best digital marketing career opportunities:
- Brand Manager
- Business Analytics Specialist
- Digital Marketing Manager
- Email Marketer
- Mobile Marketing Specialist
- Online Content Developer
- Professional Blogger
- Search Engine Optimisation Specialist
- Search Expert
- Social Media Manager
- Web Designer
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Did you know?
According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO, analytics, and more.
10 tips to start a career in digital marketing in India
Here are the 10 tips to start a career in digital marketing in India:-
Top digital marketing expert
Following are some of the top digital marketing experts-
- Deepak Kanakaraju
- Gary Vaynerchuk
- Himanshu Arora
- Jitendra Goswami
- Kim Garst
- Lakshmipathy Bhat
- Larry Kim
- Mridul Kabra
- Neil Patel
- Nidhi Singh
- Pradeep Chopra
- Prateek Shah
- Rajat Jain
- Rand Fishkin
- Ryan Deiss
Top 8 career options in digital marketing in India
According to a recent Marketing Hiring Trends report, 69% of companies will hire more digital marketers.
This is evident from the fact that the digital marketing industry is worth $68 billion and the scale of digital marketing is mesmerizing.
When all other industries are stuck at 5 to 10% growth, the digital marketing industry is thriving with a growth rate of 40%.
The global digital marketing market was valued at USD 305 billion in 2020 and is expected to reach USD 807 billion by 2026 at a CAGR of 17.6%.
Digital marketing has successfully established itself in the market. With this shift in marketing practices, a whole host of digital marketing job opportunities have been created, making digital marketing careers in India one of the best options for students and professionals.
Here are the top 8 career options in digital marketing in India:
- Content Marketing Manager
- Conversion Rate Optimiser
- Copywriter
- Digital Marketing Manager
- Inbound Marketing Manager
- Search Engine Marketer
- Search Engine Optimizer
- Social Media Marketing Expert
Salary of Digital Marketer
Entry level, you can join as a Digital Marketing Manager or Digital Marketing Executive or Management Trainee with a basic salary of Rs. 15,000 to 2,00,000.
Junior level with a work experience of 2-6 years, you would be earning anything between Rs. 30,000 to 2,50,000 per month.
Middle level with an experience of 10-12 years, you would be earning anything between Rs. 45,000 to 4,00,000 per month.
Senior level of over 15 years of work experience, you would be earning anything between Rs. 80,000 to 5,00,000 per month. If you are from a premium B-school, you might be even earning over 10,00,000 per month.
Conclusions
A career in digital marketing is less about “digital” and more about “marketing”. The digital marketing scene is ever changing! DM gurus and bloggers declare a tool or tactic which appears hot one week and dead the next.
Career planning is an intense affair and iDreamCareer is the foremost in India helping millions of young minds discover their true mettle. We at iDreamCareer always believe in helping young minds discover their true mettle. We try to help young confused minds from 9th class, 10th class, class 11, class 12 with an aim to select their most-suited career choices.
Also read
- Before you dip your toes into a career in digital marketing, explore this ultimate guide.
- Edit your value journey worksheet by Digital Marketer Labs, LLC (Austin, Texas, USA)
- Career as a Digital Marketing Expert
- Career as a Market Research Analyst
- Career as a Direct Marketing Professional
- Career as a Copywriter
- MBA in Digital Marketing
- Know How Pursuing Digital Marketing Course Could be a Right Choice for You
- Career in Market Research
- Career in Education Sector
- Career in Product Designing
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Anushree has 4+ years of experience in the career counseling industry as a Content Writer. She has also worked as a Social Media Marketing Expert for a startup and Content Quality Analyst for Publishing and E-learning Industry. She has done her Master’s in Commerce and PGDM in Finance & Trade and Marketing & HR, but she is currently following her passion for writing.