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With a career in Digital Marketing, you use various tools/ methods to promote various products and services on digital platforms such as mobile phones, social media, websites, etc.

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With access to 3.2 billion online users..

..a career in digital marketing is the silver bullet to get larger audiences (which all companies/ industries want), and as businesses continue to plan for a strong organic digital marketing strategy, opportunities in a career in digital marketing have exploded.

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New approaches to customer acquisition (getting new visitors to your site or getting more buyers/followers on social media etc) and various other technology integrations have got ALL industries adopting digital marketing in a big way and thousands of job opportunities are getting created every day across every market sector.

Drive the Change In 2021: Build A Career in Digital Marketing 1

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Behind many things that you do ..

..so many times in a day, there are the Digital Marketers often. For examples:

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  • When you open your facebook page, you can see various ads appearing on your page.
  • You see a Twitter post which you re-post on your Twitter handle.
  • When you search on Google using a keyword or keywords, some websites are listed on the top of the search results.
  • You get an interesting forwarded message on WhatsApp which you promptly forward to more friends.
  • You watch an interesting video on Youtube which you forward to your friends or put a ‘like’ or ‘dislike’.

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Digital marketing jobs

  • If you are into core digital marketing, you may be hired as a Digital Marketing Analyst, Associate, Digital Marketing Manager or Digital Marketing Executive or Management Trainee.
  • If you are into Search Engine Optimization, you will be hired as an SEO Executive or Management Trainee.
  • If you are a social media expert, you will be hired as a Social Media Executive or Manager.
  • If you are into content wring, then you will be hired as Digital Marketing Copywriter
  • Some of you will be hired as Search Engine Marketer.

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Following are the sectors where you will be hired:

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  • Any industry/ market sector. All are going big of DM strategies. Be assured of multiple work opportunities around the world.
  • You will be hired by the Marketing department of possible all business houses
  • Social Media like Facebook, Twitter, Instagram, etc.
  • Digital Marketing Consultancies and Marketing/ advertising/ PR Consultancies.

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Work Environment

In a career in digital marketing, you will be primarily working in a target-based role. You will be required to ensure that your targets (of marketing) are well achieved.

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This will mean that many times, you will be working overtime to ensure the proper launch of campaigns. It can be stressful at times.

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Most times, you will work with other teams, colleagues, senior management, clients, or other partners.

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Drive the Change In 2021: Build A Career in Digital Marketing 2

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Roles & Responsibilities of Digital Marketer

As a Digital Marketer, you will have different roles and responsibilities based on your work profile.

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  • You will drive marketing programmes that are highly targeted based on segmentation of the audience.
  • You will manage digital marketing campaigns from the ideation to media planning to optimization to rolling out to performance analysis.
  • You will create processes to monitor, measure and optimize marketing campaigns using performance metrics that can correlate to the business impact.
  • You will manage all efforts and goals on organic and paid digital media i.e. SEO, SEM, Affiliate Marketing, Social Media, etc.
  • Plan and monitor social media presence on different platform like Twitter, FB, Instagram, etc.
  • You will create methods to make digital marketing more efficient. These methods can be Continuous testing method (a/b), planning with FB and Google, etc.
  • You will optimize online advertisements through Google ad word, Facebook adverts, etc.
  • Optimize Social media marketing using different tools and analytics.

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A Career in Digital Marketing: Famous Tenets
Aware>Engage>Subscribe>Convert>Excite>Ascend>Advocate>Promote 
Source: Digital Marketer Labs, LLC (Texas, USA)
A Career in Digital Marketing: Famous Tenets
Aware>Engage>Subscribe>Convert>Excite>Ascend>Advocate>Promote
Source: Digital Marketer Labs, LLC (Texas, USA)

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career in digital marketing.
Source: Digital Marketer Labs, LLC (Texas, USA)

• Consumers need content at the top of the funnel (TOFU) that facilitates awareness.

• Consumers need content in the middle of the funnel (MOFU) that facilitates evaluation.

• Consumers need content at the bottom of the funnel (BOFU) that facilitates conversion.

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Salary of Digital Marketer

  At the entry level, you can join as a Digital Marketing Manager or Digital Marketing Executive or Management Trainee with a basic salary of Rs. 15,000 to 2,00,000.

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  At the junior level with a work experience of 2-6 years, you would be earning anything between Rs. 30,000 to 2,50,000 per month.

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  At the middle level with an experience of 10-12 years, you would be earning anything between Rs. 45,000 to 4,00,000 per month.

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 At the senior level of over 15 years of work experience, you would be earning anything between Rs. 80,000 to 5,00,000 per month. If you are from a premium B-school, you might be even earning over 10,00,000 per month

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Conclusions

A career in digital marketing is less about “digital” and more about “marketing”. The digital marketing scene is ever changing! DM gurus and bloggers declare a tool or tactic which appears hot one week and dead the next.

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Career planning is an intense affair and iDreamCareer is the foremost in India helping millions of young minds discover their true mettle.

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