With a career in Digital Marketing, you use various tools/ methods to promote various products and services on digital platforms such as mobile phones, social media, websites, etc.

.

.

With access to 3.2 billion online users..

..a career in digital marketing is the silver bullet to get larger audiences (which all companies/ industries want), and as businesses continue to plan for a strong organic digital marketing strategy, opportunities in a career in digital marketing have exploded.

.

New approaches to customer acquisition (getting new visitors to your site or getting more buyers/followers on social media etc) and various other technology integrations have got ALL industries adopting digital marketing in a big way and thousands of job opportunities are getting created every day across every market sector.

.

Behind many things that you do ..

..so many times in a day, there are the Digital Marketers often. For examples:

.

• When you open your facebook page, you can see various ads appearing on your page.
• You see a Twitter post which you re-post on your Twitter handle.
• When you search on Google using a keyword or keywords, some websites are listed on the top of the search results.
• You get an interesting forwarded message on WhatsApp which you promptly forward to more friends.
• You watch an interesting video on Youtube which you forward to your friends or put a ‘like’ or ‘dislike’.

.

.

Digital marketing jobs

• If you are into core digital marketing, you may be hired as a Digital Marketing Analyst, Associate, Digital Marketing Manager or Digital Marketing Executive or Management Trainee.
• If you are into Search Engine Optimization, you will be hired as an SEO Executive or Management Trainee.
• If you are a social media expert, you will be hired as a Social Media Executive or Manager.
• If you are into content wring, then you will be hired as Digital Marketing Copywriter
• Some of you will be hired as Search Engine Marketer.

.

Following are the sectors where you will be hired:

.

• Any industry/ market sector. All are going big of DM strategies. Be assured of multiple work opportunities around the world.
• You will be hired by the Marketing department of possible all business houses
• Social Media like Facebook, Twitter, Instagram, etc.
• Digital Marketing Consultancies and Marketing/ advertising/ PR Consultancies.

.

.

Work Environment

In a career in digital marketing, you will be primarily working in a target-based role. You will be required to ensure that your targets (of marketing) are well achieved.

.

This will mean that many times, you will be working overtime to ensure the proper launch of campaigns. It can be stressful at times.

.

Most times, you will work with other teams, colleagues, senior management, clients, or other partners.

.

.

Roles & Responsibilities of Digital Marketer

As a Digital Marketer, you will have different roles and responsibilities based on your work profile.

.

• You will drive marketing programmes that are highly targeted based on segmentation of the audience.
• You will manage digital marketing campaigns from the ideation to media planning to optimization to rolling out to performance analysis.
• You will create processes to monitor, measure and optimize marketing campaigns using performance metrics that can correlate to the business impact.
• You will manage all efforts and goals on organic and paid digital media i.e. SEO, SEM, Affiliate Marketing, Social Media, etc.
• Plan and monitor social media presence on different platform like Twitter, FB, Instagram, etc.
• You will create methods to make digital marketing more efficient. These methods can be Continuous testing method (a/b), planning with FB and Google, etc.
• You will optimize online advertisements through Google ad word, Facebook adverts, etc.
• Optimize Social media marketing using different tools and analytics.

.

.

.

.

• Consumers need content at the top of the funnel (TOFU) that facilitates awareness.

• Consumers need content in the middle of the funnel (MOFU) that facilitates evaluation.

• Consumers need content at the bottom of the funnel (BOFU) that facilitates conversion.

.

.

Salary of Digital Marketer

  At the entry level, you can join as a Digital Marketing Manager or Digital Marketing Executive or Management Trainee with a basic salary of Rs. 15,000 to 2,00,000.

.

  At the junior level with a work experience of 2-6 years, you would be earning anything between Rs. 30,000 to 2,50,000 per month.

.

  At the middle level with an experience of 10-12 years, you would be earning anything between Rs. 45,000 to 4,00,000 per month.

.

  At the senior level of over 15 years of work experience, you would be earning anything between Rs. 80,000 to 5,00,000 per month. If you are from a premium B-school, you might be even earning over 10,00,000 per month

.

.

Conclusions

A career in digital marketing is less about “digital” and more about “marketing”. The digital marketing scene is ever changing! DM gurus and bloggers declare a tool or tactic which appears hot one week and dead the next.

.

• Before you dip your toes into a career in digital marketing, explore this ultimate guide.

• Edit your value journey worksheet by Digital Marketer Labs, LLC (Austin, Texas, USA)

.

Career planning is an intense affair and iDreamCareer is the foremost in India helping millions of young minds discover their true mettle.

.

.