You must have seen the amazing marketing strategies of Zomato, Swiggy, and other brands. They have an awesome marketing team that initiates unique campaigns. The growing trends of digitalization in India is pushing the aspirants to pursue digital marketing courses. Pursuing a digital marketing course equips the aspirants with modern marketing techniques. One cannot just simply overrule the power of DM courses. They provide a comprehensive understanding of the key concepts and strategies, which is important in today’s digital era.
In this blog, we shall know the important insights of a DM course. We will also be learning about some of the popular digital marketing courses along with the top institutions. We will also be looking at the details like eligibility, duration, fees, and many more things. If you are interested in digital marketing courses, this blog can provide you with important information. So, make sure you read till the last and make an informed decision regarding pursuing a digital marketing course in India.
Topics covered
What is a Digital Marketing Course?
A Digital Marketing Course teaches students how to use and understand different online marketing methods effectively. It covers important topics like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Pay-Per-Click (PPC) advertising, and Web Analytics. The course provides up-to-date knowledge on DM strategies, trends, and tools, helping students plan and execute successful marketing campaigns.
It also teaches them how to analyze data to make smart marketing decisions. This course is great for marketing professionals aspiring to improve their digital skills, business owners who wish to boost their online presence, and anyone interested in starting a career in digital marketing. By the end of the course, students should have a strong grasp of digital marketing basics.
Also, read about a Career in Digital Marketing.
Highlights of a Digital Marketing Course
This section will provide the students with the important highlights of a digital marketing course. The table below contains the important highlights of the course:
| Highlights | Particulars |
| Types of Courses | Short-term, certificate, MBA-level, Digital courses, etc |
| Eligibility | The exact eligibility criteria depend on the level of the course. In general, 10+2 in any stream with a minimum of 55%. |
| Duration | Depends, starting from 3 months to 2-year courses. |
| Fees | From INR 20,000 to even up to INR 10 lakh per year |
These were the important highlights of a DM course in India. Let’s now look at the important pointers regarding the course in detail.
Eligibility for Digital Marketing Course in India
It is important for the aspirants to analyze whether they are eligible for the digital marketing course or not. There are certain eligibility parameters that a student needs to stand on to be eligible. Here are some of the important eligibility criteria required:
- Educational Qualification: The minimum requirement for most courses is graduation in any field from a recognized institution. However, some courses are open to students who have completed their 12th class.
- Work Experience: Certain advanced or intermediate courses may require you to have some work experience or a specific degree. For instance, some prestigious institutions like IIMs and IITs offer online DM courses for graduates or diploma holders who have 1 – 3 years of experience in the same field.
- Skills: Having certain skills can be beneficial, though not mandatory. These include good communication skills, analytical abilities, creativity, and basic computer proficiency.
- Entrance Exams: Some institutions may ask for the entrance exam scorecard. Students must be prepared for the entrance exams like CAT, MAT, CMAT, XAT, and more.
Remember, the eligibility criteria can vary depending on the course and the institution offering it. Make sure you verify the same from the official website of the institution.
Duration of a Digital Marketing Course
The duration of the course is based on the nature of the course. Different levels of courses have different durations. A table given below shows the duration of a DM course for different levels of courses:
| Type of Course | Duration |
| Short Term Certification Courses | Up to 1 week |
| Online Digital Marketing Course | 4 to 6 months |
| MBA-Level Post Graduate Programme | 11 to 24 months |
| Certificates | Around 6-12 months |
| Diplomas | Can take 6-18 months to complete |
| Degree Programs in Digital Marketing | 2-3 years |
Please note that the duration can vary depending on the depth and type of the course. Always refer to the prospectus available on the official website of colleges for more information.
Also, read about an MBA in Digital Marketing here!
Best Digital Marketing Courses in India
Now comes the segment that you have been waiting for – top digital marketing courses and colleges in India. This section will provide you with the names of the top 10 digital marketing courses along with the institution names.
The list of the top digital marketing courses in India along with their institution is mentioned below:
- IIM Calcutta: Offers online Digital Marketing courses for graduates or diploma holders who have 1 – 3 years of experience in the same field.
- IIM Bangalore: Similar to IIM Calcutta, it also offers online Digital Marketing courses for experienced individuals.
- IIT Roorkee: Offers online Digital Marketing courses for graduates or diploma holders who have 1 – 3 years of experience in the same field.
- GITAM University: Offers certificate courses in Digital Marketing or degree programs like BBA/MBA.
- Amity University: Offers certificate courses in DM or degree programs like BBA/MBA.
- Delhi Institute of Digital Marketing (DIDM): Offers customized Digital Marketing courses for students, freshers, and working professionals.
- National School of Internet Marketing (NSIM): Offers customized Digital Marketing courses for students, freshers, and working professionals.
These were some of the top IIM digital marketing courses and non-IIM courses. For more information regarding the IIM colleges, refer to the blog Top IIM Colleges in India.
Growth Trends of Digital Marketing Courses
Understanding the future demand of the course is very important for the future prospects. The demand for Digital Marketing Courses is on the rise. In 2022, the global market for DM Courses was valued at $1,148.5 million. By 2030, the market is expected to grow to $3,162.9 million, with an annual growth rate of 13.50% from 2023 to 2030.
Another study predicts that the market will increase by $1,798.61 million from 2022 to 2027, growing at a similar annual rate of 13.31%. The figures are huge enough and the demand is absolutely on the rise.
Digital Marketing Scope and Career Opportunities
Digital Marketing is a rapidly growing field with a wide range of career opportunities. The demand for skilled digital marketing professionals is expected to increase significantly in the coming years. By 2030, digital marketing will become an even more integral part of most businesses’ marketing strategies.
Career opportunities in digital marketing are diverse and lucrative. They include roles such as SEO Analyst, Social Media Manager, Content Writer, Web Designer, and Affiliate Marketer. Each role requires a unique set of skills and offers different growth prospects.
Salary After Digital Marketing Course
The salary after a Digital Marketing Course can vary significantly based on factors such as the individual’s skill set, experience, and the organization they work for. Here are some key points:
- Entry-Level Positions: Freshers in digital marketing can earn between INR 2-5 LPA. After completing a DM Course, the starting salary for entry-level positions usually falls between ₹3-5 Lacs per annum.
- Experienced Professionals: The salary increases with experience significantly for most job roles. Professionals with four to nine years of experience can earn more than INR 6 LPA. Digital Marketers with experience of about 5 years are earning up to INR 4.1 LPA in India.
- Top Designations: Digital marketing manager and digital marketing consultant are top designations with average annual salaries of INR 6.5 LPA and INR 5 LPA respectively.
- Highest Salary: The highest salary for a Digital Marketer in India is INR 9.2 LPA.
These figures are averages and actual salaries can vary. Factors such as the city of employment, the size and industry of the company, and the individual’s negotiation skills can also influence the salary.
That’s All for Now!
The preference for DM courses in India is growing rapidly, presenting excellent opportunities for those interested in joining this vibrant industry. There is a wide range of courses available, from brief certifications to extensive MBA-level programs. Leading institutions like IIM Calcutta, IIM Bangalore, and IIT Roorkee offer advanced courses for professionals, while universities such as GITAM and Amity provide options that cater to both new graduates and experienced marketers.
The increasing demand for digital marketing skills is evident from the substantial market growth projections and the expanding range of job opportunities. As more businesses prioritize digital strategies, the demand for skilled digital marketers continues to rise, making this an opportune time to pursue a digital marketing career in India.
If you need more help and want to get an expert opinion before you go on to follow this career path, then consult a career counselor and make an informed career choice. You can avail of iDreamCareer’s special services for that.
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FAQs
The best digital marketing course depends on your career goals and experience level. Courses from prestigious institutions like IIMs and IITs are highly regarded, especially for experienced professionals.
A DM course teaches how to effectively use online marketing tools and strategies like SEO, social media, email marketing, and PPC advertising. It equips students with the skills to launch successful campaigns and analyze data to make informed marketing decisions.
To learn DM, you can enroll in online courses from platforms like Coursera, Udemy, or LinkedIn Learning. Attending workshops, reading industry blogs, practicing skills on personal projects, and obtaining certifications from reputable institutions are also effective ways to learn digital marketing.
The fees for DM courses in Delhi vary widely, ranging from INR 20,000 to INR 2,50,000, depending on the course’s duration, content, and the prestige of the institution offering it. More comprehensive or advanced courses tend to cost more.
Sushant, an accomplished content writer at iDreamCareer, has dedicated his life to the pursuit of writing since childhood. Having earned his education at the prestigious University of Delhi, he possesses a profound understanding of both arts and science in the field of education. Leveraging his professional experience, Sushant brings a fresh perspective to analyzing emerging trends in the realms of writing and education. His youthful mindset, coupled with a positive outlook, is geared towards enlightening students through the impactful delivery of wisdom and knowledge.
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thank you for the information, I was really confused about the fees part.
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