BMM (Bachelor of Mass Media) is a professional course of study that prepares students with desired knowledge and skills necessary to succeed in the complex world of new emerging media. Due to the tremendous need for practitioners in different areas of mass communication, BMM aims at producing personnel who can fit into different areas of operation like journalism, public relation, advertising, film production and the new world of internet and multimedia. The course has been structured to give adequate knowledge and practical exposure to the media environment so as to achieve a balance between theory and practice.
In today’s fast-growing society, media is consumed at an unmatched rate, and so the need for trained media practitioners. The areas of specialty of the BMM course include storytelling, content production, as well as media planning. As media in general changes from the more traditional platforms to interactive media platforms, the BMM program acts as a flexible starting point in the ever growing and transforming field.
Topics covered
List of BMM Course Subjects
The curriculum for the BMM program is structured to cover multiple aspects of media and communication. Common subjects include:
- Journalism: Students study journalism basics, the features of reporting for paper and online media, and journalism standards. This subject is designed to produce students with the skills to be able to serve as reporters, editors, and as journalists in any media concern.
- Advertising: This course deals with theories of advertising, those things that one may consider creative and the place that advertising occupations in marketing. Students find out how they can design and place adverts in print media, TV and any other digital media that is available.
- Public Relations: They also discover the concepts and application of public relation, media relations, crises management and brand communications. It is concerned with the creation of the public face of these organizations.
- Media Production: This subject covers practical and theoretical skills in television and radio production, post-production audio/video editing, production for digital media and management of production.
- Digital Communication: Is designed specifically for the purpose of media communication using social networks, blogging, and video blogging. Students grasp the knowledge of how to address and construct content for global audiences on the Internet.
- Media Ethics: This subject explores the ethics of practices in media and some of the topics that are covered are as follows; bias, privacy, and reporting.
- Film Studies: Students are enrolled in a comprehension of film history and theory and criticism across domestic and international cinemas. This subject also covers certain aspects of screenplay and production work of movies.
Duration of BMM Course
The BMM course generally takes three years of study, halving into six semesters. According to the structure of the programme in mass communication and media, the first year provides students with an introduction to concepts in mass communication and media while the second and third years provide them with specialized areas of interest such as journalism, advertising or public relation. The duration of the course may however slightly differ with some universities or institutions.
Admission Requirement for BMM Course
To pursue a BMM course, candidates generally need to fulfil the following eligibility criteria:
- Candidates must have passed the final examination of 10+2 affiliated to any recognized board of education in any stream, i.e., Arts, Science or Commerce.
- Marks obtained in the qualifying examination should be equal to or above 50 percent.
- While some colleges may have written Entrance Test combined with an interview, most of the colleges provide direct admissions based on merit.
Top Universities Offering BMM Course
Several universities and colleges in India offer the BMM program, Some of the top institutions include:
| College | Fees (Annual) | NIRF Ranking |
| Delhi University | INR 40,000 – INR 60,000 | 2nd (University of Delhi) |
| St. Xavier’s College | INR 50,000 – INR 1,00,000 | 1st (Private) |
| Christ University | INR 1,00,000 – INR 1,50,000 | 6th (Private) |
| Narsee Monjee Institute of Management Studies (NMIMS) | INR 1,50,000 – INR 2,50,000 | 21st (Private) |
| Loyola College | INR 50,000 – INR 75,000 | 13th (Overall) |
| University of Mumbai | INR 25,000 – INR 75,000 | 17th (Overall) |
| Amity University | INR 1,00,000 – INR 1,50,000 | 43rd (Overall) |
| Symbiosis School of Media and Communication | INR 1,00,000 – INR 1,50,000 | 51st (Overall) |
| Jai Hind College | INR 25,000 – INR 50,000 | N/A |
| Mithibai College | INR 30,000 – INR 60,000 | N/A |
Career Scope after BMM Course
Graduates of the BMM course have a wide range of career opportunities available in media and communication. The scope includes jobs in:
- Journalism and Reporting: The job sectors available for BMM graduates include journalists, reporters, or content creators reporting to newspaper, magazine, television, and online media. With the consideration that digital journalism and news outlets are on the rise it becomes important for the media outlets to employ skilled content writers and reporters who can create attractive and impactful news stories.
- Advertising and Public Relations: As the graduates of BMM complete the course with a strong hold on advertising and PR concepts they get placed in the communication industry at advertising agencies, media houses or PR firms as a brand custodian to devise attractive ad campaigns, managing brand communication and performing crisis management tasks for firms.
- Media Production: TV, film and radio graduates may do as producers, directors or program and broadcast editors. The youthful generation has however benefitted from the new opportunities created by the web series, face book content producers, YouTube producers and a sampling of the same.
- Digital Media and Content Strategy: Web marketing, blogging, social media jobs, and SEO/SEM jobs are directly related to BMM graduates. Consequently, as more companies turn to online promotion, qualified specialists in the field of content marketing, video production, and social networks are becoming more and more popular.
- Film and Television Industry: BMM graduates can also establish themselves in the film and television industry as script writer, director, cinematographer or editor. The following opportunities are available in these areas: – Increasing Indian film industry: – Growing requirement of fresh content in OTT platforms:
- Event Management and Media Planning: Companies that organize various events, media planning and media buying firms also require professional media professionals to organize events, plan campaigns and analyze trends to optimize visibility.
Conclusion
The BMM course is perfect for students who want to have careers in the dynamic media and communication related field. Due to a growth in an increasingly competitive market, there has been a need for skilled human resources in Journalism, Advertising, Public Relations and in the ever-expanding digital media market. Students can prepare themselves for the world of media and progress in their chosen area thanks to the proper choice of the college and the received knowledge; the versatility of the degree also helps students to consider various opportunities in both traditional and digital media industries.
FAQs
- What is the BMM course?Â
This is an undergraduate program majoring in media and communication offering courses such as advertising, journalism, public relations, and new media as well as offering professional media training to its students.
2. What can one do after doing a BMM course?
Graduates from the BMM can work as journalists, advertisers, public relation officers, media producers, and digital marketers among others in the growing communications and media industries in both the conventional and the new media markets.
3. How many semesters does the BMM course take for completion?
The BMM course spans a duration of 3 years with two semesters in each year, providing both, the conceptual academic exposure and the actual media exposure.
4. What are the entry requirements for the BMM course?
It depends on the merit, whose or they take an entrance exam and some colleges do give interviews or group discussions for the selection.
I’m Harsh Chauhan, an English literature student at Delhi University. I define myself as a keen novice. Learning is something which I always cherish and look forward to which is why I carry a huge interest in the field of editorial and content creation.
