Alluring World of Advertisements : We all have been brought up singing and tapping our feet to the rhythm of the advertisements. Some were famous because of the catchy jingles - washing powder Nirma, Kya aap Close Up karte hain?, or Action ka school time, some had stories to tell - Dhara cooking oil (the jalebi ad), some had famous taglines - thanda matlab coka cola, hum mein hai hero (Hero Motors), har ghar kuch kehta hai (Asain Paints), while some because of their unbeatable creativity - the Vodafone Zoozoo ad. These ads were a slice of our lives and somehow make us feel nostalgic. Do you ever think over the efforts behind these two minutes advertisements? Does the world behind these drapes excite you? After looking at any advertisements does the thought that I could have done it better ever crisscross your mind? Are you storehouse of ideas? Are you capable of thinking 'hatke' just with the blink of an eye? If the answer to above asked queries is positive then yes, your heart does beat for advertisements. Advertising is an impersonal line of communication to your existing and perspective customers. Creating an immense desire for your product, convincing customer this is all what they need, with the sole focus of generation of revenues and recognition as a brand. The road to this super-glam world of advertising may sound easy but creating a market in the presence of close substitutes is not any child's play. What makes you choose a product from its competitors (Frooti, Slice, Maaza, Jumpin) when the product type is identical. Isn't cut throat competition just an understatement for this business? Darwin's theory nudges every moment in your mind - survival of the fittest and shrewdest for sure. Careers in Advertising Advertising offers the wide spectrum of interesting careers. Let's figure out in which part of advertising you belong in: Research The research department of advertising company helps in discovering tastes and preferences of customers. Prime objective of research is analyzing consumer behavior and mindset, to detect the patterns of current market and competitor's strategies. True feedbacks about the campaigns which went live and even the surveys that throw light on purchases made after the advertisement raises scope for improvement of campaigns. Planning This department works on devising campaign strategy and plan. You work on the brief provided by the client and then after some know-how you decide which route is to be taken. You come up with the plan to be worked thereon by the creative team. Creative The creative bunch is responsible to crack some award winning ideas and coming up with things in the most innovative manner. From copywriters to graphic designers, from photographers to animators and so on, all comprise of this creative team. Client servicing A client servicing person is a link between the client and the agency. You will understand client requirements, bring in new contracts while retaining the existing ones. Frequent communication with your clients to ensure that the client's needs are being met for what they paid. This department tests your patience at the most. Skill Set Required: Passion Develop a passion for advertising. Many enthusiastic youngsters are attracted to the glamour spelled by this profession. But reality is bitter. Profound passion only can help your boat sail in this vast ocean of advertising. The essential - Being creative Creativity- way of expressing one own self. One should be creative enough to garb the audience's attention in the first stroke. Ability to think out of the box whether it is a catchphrase or the central idea of an ad. People skills People skills- the ability to deal with, influence and communicate with other people effectively, is another pre-requisite for this profession. One should know how to convey the ideas and one often has to understand the needs and expectations of clients. Wear thick skin This is a very competitive field and usually requires persistence. There are times when even after putting in so much of handwork, a campaign gets rejected by the client. Don't lose your heart. Develop a move on attitude. It's not necessary that your every idea gets acknowledged. Learn to accept criticism. Apart from the above mentioned you should be jack of all trades. One should be a team player as an advertisement is not an end to end process. Make up your mind to work in an environment with tight deadlines, never lasting long hours, last minute changes, difficult clients, caffeine addiction and what not. Don't change your mind after reading all these. Every profession has its own pros and cons. This profession might offer low salary at first but it gives you the opportunity to express yourself, to pen down whatever you feel, freedom from your monotonous 9-5 meaningless jobs and yes most importantly, to leave an imprint and captivate the minds of millions of people. Which other job offers all these? So get ready to take a flight for your dreams, who knows the next ad by you becomes the most talked about thing in the town. iDC is focused on helping students choose a career in which their potential is maximized. In case you are confused about pursuing Advertising as a Career, please post your queries here: SUBMIT Author - Palak Arora, an economics graduate from Delhi University who currently work with iDC as a content writer.
Options to consider with average score in class 12th Board Exams ! : With students around you scoring 99.6% in Std. 12th Board exam this year & if you have a marksheet which says below 95% score, its natural to feel that you have lost the battle. But let us tell you, YOU HAVE NOT ! In this article we will let you know some great options to consider for higher education and still be in the game with average score in class 12th. Let us look at those options: 1. Do not change your course because of a relatively good college The first and foremost point is to not think about changing the course you were aiming for to study after 12th. If you were looking to get into economics and become a data analyst, don't go for B.A English Honors just because you are getting a good college. Your interest is the first thing you should think about rather than the college. You may get into average college right now with the course you would love to pursue and still study hard for the next 3-4 years to do master course at a better college pr compete to get a good placement and secure a good career. 2. Go for best of the average college For students who have scored anywhere between 80-95% marks, and with high competition you have not been able to make it in the top colleges, analyze the colleges you have as an option right now and go for the best possible option out of it. It really won't make a difference if you are going to put extra efforts gaining some skills in the next 3-4 years and competing with the same set of students for Masters program or placement at the end of your graduation. If you would make justice to effort you will definitely land up getting the best in the later part of your life. 3. Look out: there are other good colleges as well One should also look for other good option in respective cities (except Private University) like for e.g consider Ambedkar university, IP University in Delhi which have almost same fees structure like Delhi University and are relatively a good option as like DU. 4. A good Private College is another option One can also look to get into good private college like PESIT, RV, BMS, Manipal (in South), Symbiosis, FLAME (in Pune), Amity, Shiv Nadar, Ashoka (in Delhi/NCR). The only thing to look while you are opting for private college is choosing the right college based on course. E.g - If you are looking to study liberal studies/english/eco one can consider Ashoka, Shiv Nadar. You may consider Amity above Shiv Nadar/Ashoka if you are looking to pursue engineering. 5. Dropping a year If you are aiming for engineering/medical/design/law as a career and you have not really prepared for its entrance exams (like CLAT, JEE, PMT, NID Entrance) because of 12th studies, one can think of dropping a year to prepare hard for the entrance exams and getting into the best college a year later. One thing to keep in mind if you are dropping a year is to fill all possible forms of different college, entrance exams and sit for it as one should keep enough option with itself (you can't afford to drop another year). For E.g - If you are dropping a year to prepare for IIT-JEE, apart from IITs, NITs, also apply and sit for other colleges entrance exams like COMEDK (for colleges in Bangalore), Manipal-CET, VIT etc. 6. Vocational College is another option A student who is looking to get into technical fields like automobile, electrical, design, computer science etc. can also consider a good vocation college (Polytechnic, ITIs) in respective cities. In Delhi/NCR one can consider South Delhi Polytechnic for Women, PUSA, Ambedkar, Aryabhat etc. iDC is focused on helping students choose a career in which their potential is maximized. In case you have any career related query, please post it here: SUBMIT _________________________________________________________________________________________ Author - Ayush Bansal, career mentor & co-founder at iDreamCareer.com
7 important changes in Delhi University 2014 Admission Process : Delhi University (DU) has announced changes in its undergraduate admission process of 2014-15. Admissions will start from June 2 and the University is expecting 3 lakh+ applications for a total of 54,000 undergraduate seat this year. With the 4 year program launched last year in Delhi University, it has undergone sever changes in its admission process. This year (2014) Delhi University has come out with 7 important changes in its admission process which will give more flexibility to students. Here are the 7 changes: 1. Freedom in subject Selection Students can opt for subjects in Discipline - 1 even if they have not studied that subject in school. E.g. - One can opt for history as a subject in discipline-1 even if the student has not studied history in std. 11th or 12th. Condition - Disadvantage of 2% while calculating best of four aggregate if the student is opting for subject not studied in school. 2. Freedom in selecting Language Course Students can opt for language subject which they have not studied in school. Condition - Disadvantage of 5% in calculating best 4 % if the student has not studied the opted elective language in school. Disadvantage of 2% in calculating best 4 % if the student has studied the opted elective language at functional level in school. Advantage of 2% in calculating best 4 % if the student has studied the opted elective language in school. Note - But for opting English and Hindi as elective language, it is must to have studied it in school. 3. Freedom for students who have studied vocational subjects in school Students who have studied vocational subjects in school can opt for any course and calculate best 4 % including the vocational subject scores. Condition - Need to deduct 10 marks from the maximum scored marks in the particular vocational subject while calculating the aggregate best 4 percentage. E.g. - If the student has taken web design as a vocational subject in std. 12th and has scored 85 marks out of 100 in it, he/she will have to deduct 10 marks from 85 and will have to consider 75 marks in web design while calculating the aggregate best 4 percentage. 4. No additional eligibility criteria set by colleges Colleges will not be allowed to set any additional eligibility criteria for any particular course. Colleges will admit if students have met the criteria set centrally. Exception - St. Stephen & Jesus & Marry college do not come under this rule preview. 5. Freedom to number of college or course a student can apply Students can apply to as many college and course they want to and forms this year will yet again have the choice to select only course and not college. 6. No entrance exam for few courses There will be no entrance exam for courses like English, Journalism, Social Work, Foreign Language. The selection to these course will be based on the aggregate best 4 percentage. 7. Selection to BMS course Selection to 6 colleges offering BMS course will be based on an entrance exam (50% weightage) & aggregate best 4 percentage scored in std. 12th board exam (50% weightage). Entrance exam will be conducted in the month of June, 2014. There will no interview unlike last year to get into BMS course. iDC is focused on helping students choose a career in which their potential is maximized. In case you have any career related query, please post it here: SUBMIT __________________________________________________________________________________________ Author - Ayush Bansal, career mentor & co-founder at iDreamCareer.com
Styling it Up: A Career as a Fashion Designer : Imagine the scene of a fashion show, a ramp, a theme inspired by the Ajanta Ellora Caves, models wearing the new collection, the audience watching each design closely and all of this ending amidst a roaring applause with the bow of the designer, being accompanied by the show stopper. When you visualize this scene, does it inspire you? Excite you? Seem as an interesting career choice to you? What is described above, is one of the most clich'd understanding of the life of a fashion designer for an outsider. However, like any other field, fashion too as an industry has its many faces. What we forget while seeing the glamorous and extravagant fashion show is the amount of hard work, time, effort and creativity put in each piece being displayed. Fashion is an art. It's a way of expressing your own self. A designer expresses himself through different fabrics, textures, colors, prints and patterns. He may get inspired from anything; a book, a dance form, a monument, a person or maybe a piece of music. But if you are considering fashion as a career choice there are some questions that one can ponder upon that would make the choice rather simple. Do you keep a check on the latest fashion trends? Do you believe that clothes make a man? Are you often experimenting with different styles? Have you been the envy of your friends and foes for your unique fashion statement? Does your heart cringe when you see someone make a faux pas? In your free time do you make sketches of clothes you would like to design? While your friends are reading books is your shelf full of cut outs from fashion magazines like Vogue and Bazaar? Can you tell a crepe from georgette or a Masaba print from a Satya Paul saree? If the above questions ring a bell in your head or maybe a few interest you, then you are on the right track, Fashion can be the line for you!! A Word of Caution Though the glamour and the glitz of the fashion interest attracts many to it, however one must keep in mind that it has another side to it, which spells hard work, rejection, continuous learning and creating something new. It must be confessed that most of the people consider themselves fit to enter this line on virtue of being able to dress up well. However, though a fashion designer's knack may start with dressing up well but it goes much beyond this. Although your interest in fashion may drive you take up the field but there a few skills which you must have before you take this important career decision. Skills Required Creativity This is what can be called as the core skill of a designer. Fashion trends are invented and reinvented, a style comes in the market, clicks with some and becomes a trend and before you know the whole city is wearing a cropped top or a tribal print. Thus it's important that you have the ability to think out of the box and create new styles. Eye for Detail A designer must also have an eye for detail. It's important to pick up the right fabrics, the styles, the patterns, the right embellishments. Fashion is a craft and thus requires one to have a keen eye on detailing. Experimenting What is something that stands out in people like Alexander Mcqueen , a Jean Paul Gaultier or maybe closer home a Neeta Lulla or a Shantanu Nikhil? The answer is that they never fail to experiments. One must as a designer keep on experimenting. The shelf life of fashion trends has shrunk over the years, thus there is a need to experiment and create new trends for the target audience. Ability to Visualize Ideas You may be creative, may experiment with different styles but what's most important is your ability to visualize these ideas and then put them together in the form of a product. Knowledge of Fabrics One must also have an idea of the various fabrics, how they fall, how they can be draped, how do they breathe and what fabrics can be used in what form. Deal with Criticism You must be open to feedback from other about your work. Crictism about your own designs would help you grow. So if these are some of the skills that you possess, you must go make a career in fashion Where to Start? Though you do not require any academic qualifications to enter this line, however, it would not be a good idea to enter the market without any certifications. There are many colleges and institutes that offer bachelors and masters degrees in fashion designing, fashion management, fashion merchandising to name a few. They involve coursework in color, textiles, tailoring, pattern making, fashion history and computer aided design (CAD). Even in fashion, one many specialize in some sub streams like accessory designing, bridal wear, men's wear, footwear designing or kid's wear. Career as a Designer Once you have the degree you could do the following: Work with a fashion designer. Work with a buying house or an export house. Become a freelancer. Open your own label Design for TV Serials, theatre actors and movies Other exciting options may include become a fashion blogger, a fashion stylist or a fashion adviser. Before entering into the field, one last piece of advice in the words of Yves Saint Laurent Fashions fade, style is eternal So if you have it in you to express your own individuality through your clothes, are willing to work long hours and experiment with different styles, go ahead and glam up the fashion industry. iDC is focused on helping students choose a career in which their potential is maximized. In case you are confused about pursuing your career as a Fashion Designer, please post your queries here: SUBMIT Author - Manika Sandhu, an alumnus of University of Delhi and a professional psychologist
Economics: A Wonderful Ocean to Swim In! : Economics is by far considered, the most sought after course to begin one's professional career with. And why not, going by the cut offs, the number of students wanting to take it up as a degree, the mad competition to be a part of this course has only multiplied with each passing year. With many students writing their board examination with a dream to be a part of this prestigious course, one is forced to analyze the perks that Economics as a subject has to offer. Job Security With unemployment troubling every youngster and search for a decent paying job becoming a distant dream, economics promises its takers a plethora of options to begin earning quick bucks soon after an honors degree. The job exposure ranges from blue chip companies to consultancies, from start ups to journalism, from public relations to NGO's and the list goes on! Masters No Bar A Bachelors in Economics does not only lead to a Masters in Economics. With the wide horizon of this subject, students get admitted to various courses such as MBA, Law, Journalism, Designing to name a few. If you find an apparel designer flaunting her economics degree or a Legal Consultant flaunting Economic facts by the virtue of her Economics background, don't be surprised! Oxford and LSE Not Too Far! Student's dream to study in one of the best universities of the world can turn into reality through this course. With many full and half Scholarships offered to students pursuing Masters in Economics abroad, thousands of students throng the UK university roads as students trying to solve the Micro and Macro problems being faced by the underdeveloped, developing and developed economies! For a Cause Having been grilled by Micro, Macro, Financial and Development Economics in every semester, many students take up a cause and work for one. Right from the prospects of joining an NGO or working closely with an MLA, from joining financial services to being part of projects highlighting the areas of development for a better society and economy, the vision of what to work for certainly gains a greater impetus. While the pros of joining the course can grab pages and still never end, the only con attached to it is the fact that a student can succeed in the subject only if he develops interest. My Experience Despite being a Science student in class XII, I got the privilege to be a part of this awesome course in 2008. Every day and every class was a roller coaster ride. With critical microeconomics questions to heavy Economy State and Society, from highly conceptual Econometric to thought provoking facts supplied by Development Economics, from opening oneself to financial platform through Banking and Financial Markets to applying the Comparative and Absolute advantage concepts in International Economics, every dimension came out to be unique in its own way. Talking in layman's terms, while studying economics, financial newspapers and Magazines start making more sense, 'The Economist' becomes one of the favorite magazines and economic related contemporary websites more surfed websites than social network. The projects made are a bundle of experience and knowledge. They add on to the concepts and understanding that no other medium could ever do. To Sum Up All in all, economics is a superb course to study which not only promises a bright future but also a feeling of fulfillment while you devote massive hours trying to solve that econometric problem or finishing an essay on Development Economics. This course is certainly the best for those who want to study a contemporary subject! iDC is focused on helping students choose a career in which their potential is maximized. In case you are confused about pursuing a career in Economics, please post your queries here: SUBMIT ____________________________________________________________________________________________ Author - Juhi Gupta, an alumnus of Lady Shri Ram College, and currently working in a public sector bank